How to #ShopSmall, All Year
This year, I’ve tried to be more proactive about supporting small business and local artisans. I think this is something to strive for year round, but especially at this time of year. Now that #ShopSmallSaturday is over, how do you keep this up? There’s a big misconception that shopping local is a synonym for expensive. Local boutique stores are pricey, right? Well, not necessarily. In those post, I'll be showcasing a few of my favorite local stores (in Billings, Montana) and three quick tips to get the best deals:
1. Social Media Has the Sales
Follow local businesses on social media. They’re small, and many do nearly all of their advertising on Facebook or twitter. If there’s a sale, it will be here. Like or follow them to stay on top of the latest deals, sales, and promotions.
2. Ask Family and Friends
Ask that fashionable friend where she shops. Talk to friends, neighbors, coworkers. What’s new and exciting in town? Have they checked out anywhere new? Share the information. If you like a business and want it to be successful, help be the word-of-mouth that spreads it.
3. Talk to the Business
Small businesses know their customers. You are their regulars, so become a regular. Buy things you like (businesses can’t stay in business without customers!), and let them know what you don’t like. It will help them to know what you’re looking for. This includes things like price. Within reason, let them know when things are ungodly expensive, or way too cheap. Keep in mind what is normal for your area as well. An independent business in Vermont is going to have a different price point than one in rural Iowa.
What are your favorite local shops? I'm always looking for suggestions for when travelling.
Happy shopping :)